The red pill or the blue pill: endless consumption or sustainable future?
Published in The Conversation, 2020
This article invites readers to view their choices as if they were offered a red pill (stick with the status-quo consumer growth economy) or a blue pill (opt for a sustainable, equitable future). It examines how current economic systems privilege endless consumption, harm ecological integrity, and exacerbate inequality. The author argues for a paradigm shift toward sustainability, critiquing vested interests and urging individual and systemic action to move beyond consumerism into a future focused on resilience, community, and ecological health.
Recommended citation: Sosteric, Mike. (2020). "The red pill or the blue pill: endless consumption or sustainable future?" The Conversation.
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